
His vision in only one trade , namely :? ? " That business deal is not at all intended to foster personal wealth , but rather to establish the honor and glory of his high business ethics . As for the results obtained should be distributed to as many people . ? ?"
There are four marketing tips ala the Prophet :1 . Honest is the Brand
When trading the young Prophet Muhammad was known as Al- Amin ( the trustworthy ) . This attitude is reflected when he was in touch with the customer and suppliers .
Prophet Muhammad took stock of goods from Khadijah , a rich tycoon who eventually became his wife . He is very honest with Khadijah . He was honest to the customer . When marketing the goods he explained all the advantages and disadvantages of goods it sells . For Prophet honesty is his brand.
2 . Customer love
In trade customer Prophet loved as he loved himself. That 's why he's serving customers wholeheartedly . In fact , he was not willing to be fooled when buying customers .
This attitude is reminiscent of the hadith which he conveyed , ? ? Yet believing someone that he loves your brother as yourself . ? ?
3 . Fulfill Promise
Prophets have always sought to fulfill its promises . Word of God , ? ? O you who believe fulfill your promise . ? ? ( Surah Al Maidah 3 ) .
In the marketing world , this means that the Prophet always provide value products as advertised or promised . And for that it took no small effort . Once upon a time the Prophet was angry when there are traders reduce the scales . This is the Prophet tips ensure customer satisfaction ( customer satisfaction ) .
4 . Segmentation ala Prophet
The Prophet never angry at the sight of wet corn merchants hiding in the sidelines of dried corn . It was with the Prophet , when selling goods he has always shown that this is good because this stuff , and this stuff is not good , but it's cheap .
The lesson of the story is that the Prophet was always taught that we give good value for the goods sold . At once the Prophet teaches segmentation : the good stuff is sold at a good price and lower quality goods are sold at a lower price .
Animating principle in the way of his business . Here is his role model as a trader / seller :
1 . Should not lie and deceive buyers .
2 . Look for a reasonable profit . If the buyer asks , the price mentioned capital
3 . To customers who are not able to pay cash ( cash ) , give them time to pay it off . ( Yes if we are positioned as an employee , we love solutions through finance ) . If he really can not afford it after the resignation deadline , but he has tried , then ikhlaskanlah ( for we are indeed as business owners )
4 . Avoid excessive swearing , perjury especially to trick consumers
5 . Commit the transaction if there has been an agreement between the seller and buyer
6 . Do the weighing and dosing correctly and precisely as possible
7 . Keep in mind that the buyer pays in advance that he should not sell it before the goods are actually hers ( paid off first)
8 . Do not trade monopoly in the trade , give others the opportunity to trade as well .
Hopefully we can all emulate him . amen
Additional Meditations :
At that time .. Friend had complained to the Prophet about their trading profits in Medina . Gan kira2 dialogue like this :Companions : ? ? Ya Rasulullah , we can gain the benefits lost to the Jewish merchants . They reduced their dose on their merchandise . ? ?Prophet : ? ? Then , how do you trade? ? ?Companions : ? ? We do not deceive buyers . We sell at the right dose , not reduced at all . ? ?Prophet : ? ? If so , how to trade you less good . Exaggerated proportion . ? ?And , less than 2 years later , Muslims have mastered Pedagang2 Medina market .. " subhan'allah "
Amazing is not it ? The recommended method of the Prophet at the time it is actually a way of marketing that is now being digembor2kan by modern marketers , that means providing services beyond market expectations . In this way , there are 2 positive effects , namely :
1 . Arise in the consumer confidence is high .
2 . Consumers are satisfied , give publicity through word of mouth . no doubt , word of mouth advertising is the most effective ad , because the present it is someone you know , and the people have the experience of the product .
Not only 2 effects alone . There is another more important effect , which get blessing from Allah . Amin
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